OUR STORY
We believe the greatest opportunities exist in the gaps between what consumers want and what the market currently offers. We uncover those untapped spaces, transform insights into innovative products, and build brands that solve real needs in meaningful ways.
From emerging trends to overlooked categories, we combine strategy, design, and market insight to create products people didn't know they were missing, but soon can't imagine living without.
The Team
Scott Bachrach
An American entrepreneur and founder of Tastemakers, the force behind Arcade1Up—retro-style arcade and pinball machines that have sold over 4 million units since their 2018 debut. In 2021 he launched the Infinity Game Table, a digital board game platform that raised over $1 million on Kickstarter.
John Guest
John serves as VP of Sales where he oversees sales strategy, retail partnerships, and business development. Drawing on extensive experience in consumer products, John works closely with customers and industry partners to expand market opportunities and drive sustainable growth across the company's portfolio.
Philip DiResta
Philip has over 25 years of experience in industrial design, creating products across consumer electronics, licensing, and luxury markets. Blending creative vision with technical expertise, Philip develops products that are both commercially successful and thoughtfully crafted from concept through production.
Jason Mattern
As Head of Product Development, Jason transforms market opportunities into innovative consumer products. From concept through production, Jason oversees the development process, combining strategic thinking, thoughtful design, and execution to bring exceptional products to market.
CASE STUDIES
Explore how we’ve turned untapped opportunities into innovative products, launched new categories, built brands, and leveraged licensing that connect with consumers.
Arcade1Up
The Opportunity: Bring the arcade home.
In 2018, Arcade1Up created an entirely new category of officially licensed, at-home arcade gaming, bringing the nostalgia of classic arcade experiences into living rooms around the world. The brand quickly became a category leader, selling more than 4 million units and generating over $1 billion in wholesale.
Infinity Gaming
The Opportunity: Reimagine traditional game night.
We saw an opportunity to bring the timeless experience of tabletop gaming into the digital age. The Infinity Game Table reimagined the traditional board game as an interactive, connected experience, combining a familiar tabletop format with a growing library of iconic games and activities. Designed for families and groups, the product removed the clutter and limitations of traditional board games while creating a new platform for digital play and ongoing content.
Kawaii Cubes
The Opportunity: Turn “cute” into a collectible category.
Inspired by Japanese kawaii culture, we created Kawaii Cubes, a distinctive new approach to character collectibles built around simple shapes, expressive details, and an instantly recognizable aesthetic. The concept transformed some of the world’s most iconic characters into a cohesive collectible format, creating a platform that could scale across major entertainment licenses including Warner Bros., DC, Nickelodeon, WWE, Disney, and more. Kawaii Cubes demonstrated how a strong design language can create new product opportunities for established intellectual properties.
Hatchimals
The Opportunity: Make a high-demand brand more accessible.
While at Wish Factory, we saw an opportunity to extend the reach of Hatchimals beyond its premium-priced core products. Leveraging the brand’s tremendous popularity, we developed a line of affordable novelty accessories and Mini Clip-On Plush that gave fans new ways to engage with their favorite characters at a lower price point. The result was a complementary product platform that expanded the brand’s consumer reach while creating new opportunities within a highly popular IP.
KISS
The Opportunity: Turn rock ’n’ roll icons into premium collectibles.
We created a series of limited-edition, 24-inch officially licensed KISS collector dolls designed to capture the larger-than-life personalities and visual identity of the legendary band. From intricate costumes and accessories to highly detailed character sculpts, every element was developed to deliver a premium collector experience. The result was a statement piece that brought the spectacle and attitude of KISS into the world of high-end licensed collectibles.
SOUTH PARK
The Opportunity: Spot the next breakout franchise.
Before South Park became a global cultural phenomenon, we recognized the potential of its distinctive characters and irreverent humor and developed a line of officially licensed collectibles around the emerging property. By getting in early and translating the show’s unique visual language into physical products, we helped establish South Park as a collectible brand and positioned ourselves at the intersection of emerging entertainment and consumer products.
MANUFACTURING EXPERTISE
We partner with top-tier manufacturing facilities globally to ensure that every product we design meets the highest standards of quality, safety, and scalability. Our expertise extends across a wide range of categories, from complex consumer electronics and digital platforms to high-volume character collectibles and premium licensed goods.
By managing the process from initial design and prototyping through production and quality control, we bridge the gap between creative vision and retail-ready reality. Our deep understanding of materials, production techniques, and regulatory requirements allows us to deliver innovative products that function as beautifully as they are designed.
INDUSTRY RECOGNITION
